Mimi Anderson
Fractional CMO Services
Brand strategy, commercial growth, and innovation for CPG, wellness, beauty, and women's health brands. Senior marketing leadership without the full-time hire, from a partner who chips in exactly where you need it.
What i do
Built on consumer brands. Quick to learn any business.My foundation is consumer brand building, from global CPG to growth-stage wellness and women's health. I've carried that same discipline into B2B SaaS, leading go-to-market for a healthtech platform from a standing start. That range means I read your business quickly and bring the right playbook, rather than forcing one formula onto every brand.
Brand Strategy & Positioning
Sharp positioning, messaging, and identity that make your brand the obvious choice, whether the buyer is a shopper or an enterprise client.
Go-To-Market & Launch
End-to-end GTM planning and execution across consumer and B2B, from pricing and channel strategy to launch.
Growth & Demand
Full-funnel growth across retail and DTC, built on consumer insight and measured against commercial outcomes.
Marketing Leadership
I build, mentor, and lead your marketing function, then set it up to sustain momentum after the engagement ends.
Trusted Across Categories
The Proof
Senior marketing leadership across global CPG, private-equity-owned, and founder-led brands, turning consumer insight into growth. Experience spanning Unilever and Revlon to growth-stage companies in wellness and women's health."Mimi is the best!" -- XXX, XXX"Everyone should want to work with Mimi" -- XX, XXX"XXXXXX" -- XXX, XXXX
About
Hi. I'm Mimi Anderson.I'm a two-time CMO with a career spanning global CPG, growth-stage brands, and fractional leadership. I've led brands at Unilever and Revlon, and - most recently - built the brand strategy and go-to-market for a pre-revenue healthtech SaaS platform heading into launch. I hold an MBA from the Yale School of Management.My work sits at the intersection of consumer insight and commercial growth: understanding what people want, then building the brand and the plan to deliver it. Whether the audience is consumers or enterprise buyers, the discipline is the same.I founded Chip-In Marketing to bring that senior experience to companies that need it now, without the full-time commitment.
Let's talk!
Book a call or email me
If you need a marketing leader who can set the strategy and drive the results, let's have a conversation. My email is [email protected].